For Verification & Brand Safety


Models with Compliance Data

Enhance your brand safety and verification signals with publisher compliance data. Block ads on non-compliant inventory and help clients avoid pages with consent issues, supply chain problems, or regulatory risk.

Why Compliance Data Matters

Your clients need confidence that their ads run on compliant, quality inventory. Compliance data helps you deliver that confidence.

Enhance Your Models

Add compliance dimensions to your existing verification and brand safety signals. Consent status, supply chain transparency, and privacy compliance data to strengthen every score.

Block Bad Inventory

Identify pages with consent issues, cookie violations, or supply chain problems before ads are served. Protect your clients from regulatory risk and reputational damage.

Differentiate Your Offering

Offer compliance-verified inventory as a premium tier. Give clients confidence that their ads run only on publishers meeting regulatory standards.

Verification Use Cases

How verification and brand safety platforms use compliance data.

Pre-Bid Compliance Signals

Integrate compliance scores into verification decisioning before bid. Filter non-compliant inventory in real-time.

Publisher Vetting

Assess publisher compliance posture as part of inventory quality scoring. Know which publishers meet standards.

Supply Chain Validation

Verify ads.txt and sellers.json compliance across the supply path. Ensure transparent, authorized inventory.

Compliance Alerts

Get notified when monitored publishers fall below compliance thresholds. React quickly to changes.

Enrich Your Data

Add compliance dimensions to your existing verification signals. Build richer, more complete publisher profiles.

Client Reporting

Include compliance metrics in verification reports for clients. Show the value of compliance-filtered inventory.

Available Data

Rich Compliance Signals

Comprehensive compliance data across multiple categories to power your verification models.

Consent & Privacy

  • GDPR consent status
  • TCF string validation
  • Consent rate metrics
  • Privacy policy presence
  • Legitimate interest claims

Cookie Compliance

  • Cookie banner detection
  • Pre-consent tracking
  • Third-party cookie usage
  • Consent mechanism type
  • Cookie policy accuracy

Supply Chain

  • Ads.txt validation
  • Sellers.json presence
  • Authorized seller verification
  • Supply path transparency
  • Reseller chain analysis

Publisher Identity

  • Domain verification
  • Publisher legitimacy
  • Content categorization
  • Traffic quality indicators
  • Historical compliance trends

50+

compliance data points per publisher

Integration


Verification Signal

Your clients are increasingly asking about GDPR compliance, consent validity, and supply chain transparency. Add these dimensions to your verification stack without building from scratch.

  • Real-time API for pre-bid integration
  • Batch scoring for inventory analysis
  • White-label reporting for your clients
  • Custom thresholds and alerting

How It Works

1

Your Verification Platform

Receives bid request or inventory

2

Wult Compliance API

Returns compliance signals in <50ms

3

Enhanced Verification Decision

Brand safety + compliance combined

Flexible Access Options

Choose the data access model that fits your verification platform. From raw data feeds to deep integration.

Data License

Access raw compliance data to feed directly into your models. Choose from score-based, service-indexed, or full publisher detail data.

  • Score-based data from £10/1K publishers
  • Full publisher details available
  • API or bulk file delivery
  • Custom segments on request
Explore Data Options
Most Popular

Platform Integration

Embed compliance intelligence deeply into your verification platform with dedicated API access and custom integration support.

  • Real-time API access
  • Sub-50ms response times
  • Custom integration support
  • White-label options
Integration Details

Custom Solution

Need something tailored? Work with our team to design a compliance data solution that fits your specific verification use case.

  • Tailored data packages
  • Custom delivery schedules
  • Dedicated support
  • Flexible commercial terms
Talk to Us

Global Coverage

Our compliance data covers publishers across major markets. Contact us for coverage details in your target territories.

Check Coverage

Ready to Enhance Your Verification Models?

Add compliance intelligence to your brand safety and verification offering.