Solutions

Add real-time compliance signals to your bidding engine. Filter non-compliant inventory, adjust bids based on risk, and give your buyers the confidence they need to scale spend.

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Why Compliance Matters for DSPs

Your buyers need confidence in the inventory they're purchasing. Compliance data helps you deliver that confidence at scale.

Protect Your Buyers

Give advertisers confidence their ads run exclusively on compliant, brand-safe inventory. Reduce risk exposure.

Improve Performance

Compliant inventory correlates with better engagement. Filter out low-quality publishers that hurt campaign performance.

Create New Revenue

Offer compliance-filtered inventory as a premium product tier. Differentiate from competitors.

The Bid Enrichment Workflow

From integration to reporting, Wult fits seamlessly into your bidding infrastructure.

Integration

Connect to Wult

Integrate Wult into your bidding infrastructure. Choose real-time API or scheduled bulk file sync based on your architecture.

Real-time API access
Scheduled bulk file delivery
JSON, CSV, or Parquet formats

Pre-Bid

Enrich Bid Requests

As bid requests arrive, query Wult for compliance signals. Receive publisher scores, consent status, and risk indicators.

Sub-50ms response times
Batch query support
Auto domain queuing

Bid Decision

Apply Compliance Logic

Use compliance data to filter inventory, adjust bid prices, or apply buyer-specific rules. Full control over decision logic.

Filter by compliance threshold
Risk-adjusted bid pricing
Per-buyer rule configuration

Reporting

Track & Optimize

Monitor compliance metrics across campaigns and buyers. Generate reports showing compliance value delivered.

Real-time dashboards
Buyer compliance reports
Performance correlation analysis

DSP Integration Features

Everything you need to add compliance intelligence to your bidding engine.

Real-Time Bid Signals

Millisecond-latency compliance data for bid-time decisions. Sub-50ms response times at scale.

Pre-Bid Filtering

Filter non-compliant inventory before it enters your auction. Reduce wasted bid evaluations.

Risk-Based Bidding

Adjust bid prices dynamically based on publisher compliance scores and risk thresholds.

Blocklist Management

Maintain dynamic blocklists that update automatically as publisher compliance changes.

Campaign Compliance

Track compliance metrics across all campaigns. Generate reports for your advertiser clients.

Continuous Updates

Publisher compliance data refreshes daily. Your bid decisions always use current information.

Integration Architecture

Bidding Infrastructure

Wult integrates at the speed your bidder requires. Choose real-time API for per-bid queries, or scheduled bulk file delivery for local caching.

Real-time API with sub-50ms latency
Scheduled bulk file delivery to your storage
JSON, CSV, or Parquet formats
Auto domain queuing for unknown publishers

Bidding Flow Integration

Bid Request Arrives

From SSP with publisher domain

Wult API Query

< 50ms response time

Bid Decision

Filter, adjust, or proceed

Integration Options

Real-Time APIBulk File SyncJSONCSVParquet

Buyer Dashboard

Compliance improving

94%

Compliant

12K

Filtered

A-

Avg Score

Brand Awareness Q1

A96%

Product Launch

A-91%

Retargeting Pool

B+87%

Share with your buyers

Give advertisers visibility into their campaign compliance

Buyer Value

To Your Advertisers

Your advertiser clients want to know their ads run on compliant, quality inventory. Wult helps you prove it—turning compliance into a competitive advantage that wins and retains buyers.

Show buyers their campaign compliance scores
Offer compliance-filtered inventory as premium tier
Generate compliance reports for buyer reviews
Differentiate from competitors on brand safety

See Buyer Reports

Compliance Data

Rich Compliance Signals

Every API response includes comprehensive compliance data across multiple categories.

Consent & Privacy

GDPR consent status
TCF string validation
Consent rate metrics
Privacy policy presence

Cookie Compliance

Cookie banner detection
Pre-consent tracking
Third-party cookie usage
Consent mechanism type

AdTech Stack

SSP connections
Header bidding setup
Verification vendors
Data partner presence

Publisher Identity

Domain verification
Seller.json validation
Ads.txt accuracy
Supply chain transparency

50+

compliance data points per publisher

Developer-Friendly API

Powerful Results

Query by domain and get back comprehensive compliance data in milliseconds. Our RESTful API is designed for high-throughput bidding environments.

RESTful API with JSON responses
Batch queries for multiple domains
Auto-queuing for unknown domains
Comprehensive API documentation

API Response

// GET /api/v1/compliance?domain=example.com
{
  "domain": "example.com",
  "compliance_score": 94,
  "grade": "A",
  "signals": {
    "gdpr_consent": true,
    "tcf_valid": true,
    "cookie_banner": true,
    "privacy_policy": true,
    "ads_txt_valid": true
  },
  "risk_level": "low",
  "last_checked": "2024-01-15T10:30:00Z"
}