Solutions

Your segments are only as compliant as the data sources behind them. Wult helps you validate data before ingestion, score segment quality, and prove provenance to demanding buyers.

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Data Quality Starts at the Source

Non-compliant data sources contaminate your segments. Validate provenance, score quality, and build buyer trust.

Segment Source Validation

Know the compliance status of publishers behind every audience segment you ingest. Bad data sources mean bad segments—validate before you activate.

Data Partner Due Diligence

Evaluate third-party data providers before onboarding their data. Understand which partners have compliant vs. non-compliant publisher footprints.

Client Trust & Transparency

Demonstrate data provenance to buyers demanding compliance assurance. Turn data quality into a competitive advantage.

The Compliant Data Lifecycle

From source evaluation to activation, Wult ensures compliance at every stage of your data pipeline.

Source Evaluation

Assess Before Ingestion

Evaluate the compliance posture of data sources before bringing data into your platform. Filter out non-compliant sources upfront.

Pre-ingestion compliance checks
Data partner risk scoring
Source-level filtering rules

Data Enrichment

Append Compliance Signals

Enrich incoming data with compliance scores and risk indicators. Add provenance metadata to every data point.

Compliance score appending
Source attribution tagging
Risk level indicators

Segment Scoring

Quality-Weighted Segments

Apply compliance weighting to audience segments. Create tiered segment quality based on underlying source compliance.

Segment compliance scores
Quality-based segmentation
Premium tier identification

Activation & Reporting

Export With Provenance

Activate segments with full compliance documentation. Generate provenance reports for downstream buyers and partners.

Compliance attestations
Buyer-ready reports
Audit trail documentation

DMP Compliance Features

Everything you need to validate data sources and maintain segment quality.

Segment Source Validation

Verify the compliance of publishers behind your audience segments before they enter your platform.

Data Quality Scoring

Assess the quality and compliance of incoming data. Score segments based on source compliance levels.

Risk Assessment

Identify high-risk data sources that could expose you and your clients to compliance issues.

Supply Chain Tracing

Trace audience data back to its original collection points. Know exactly where your data comes from.

Change Monitoring

Get alerts when data source compliance status changes. Stay ahead of emerging risks.

Compliance Reporting

Generate reports for clients showing data source compliance and segment provenance.

Data Partner Compliance

Data Partners

Your data partners aggregate from thousands of publishers. Before onboarding their data, understand the compliance posture of their underlying sources. One bad partner can contaminate your entire platform.

Evaluate data provider compliance before onboarding
See best and worst publishers behind each partner
Monitor partner compliance changes over time
Score partner risk levels automatically

Data Partner Types We Monitor

2nd Party Data Providers

Direct partnerships

3rd Party Data Aggregators

Aggregated sources

Retail Media Networks

Transaction data

Publisher Data Partners

First-party data

One bad partner can contaminate thousands of segments

Validate before you integrate

Segment Quality Tiers

A+

Premium Verified

Compliance Verified

+40% CPM

98% source compliance

B+

Standard Quality

Good Standing

Base CPM

85% source compliance

Basic Segments

Limited Verification

-20% CPM

72% source compliance

Premium segments command higher CPMs

Buyers pay more for compliance-verified data

Premium Segments

Revenue

Advertisers and agencies increasingly demand compliant data. Create premium segment tiers based on source compliance, command higher CPMs, and differentiate from competitors still selling unverified data.

Create compliance-verified premium segment tiers
Command higher CPMs for verified data
Meet growing buyer demand for clean segments
Differentiate from competitors on data quality

See Premium Tiers

Buyer Transparency

To Your Buyers

Advertisers and agencies increasingly ask: 'Where does your data come from?' Be ready with compliance attestations, source documentation, and provenance reports that build trust and win deals.

Generate compliance attestations for RFPs
Share segment provenance reports with buyers
Document data source compliance status
Build trust with data-conscious advertisers

Segment Provenance Report

Shareable

Auto Intenders Q1

1.2M profiles • Updated 2 hours ago

A94% compliant

Source Compliance Breakdown

Publisher Direct

98%

2nd Party Partners

92%

3rd Party Data

88%

PDF ReportJSON ExportShare Link

Win more RFPs with compliance documentation

Buyers trust verified data sources

Pipeline Integration

Your Data Pipeline

Add compliance validation to your existing data ingestion workflows. Our API integrates seamlessly with your data pipeline to validate sources before data enters your platform.

Pre-ingestion API validation hooks
Bulk file validation for batch imports
Streaming API for real-time enrichment
Webhook notifications for compliance changes

Pre-Ingestion Validation

// Validate data source before ingestion
const validation = await wult.validateSource({
  domain: "partner-data.com",
  minScore: 80
});

// Response:
{
  "approved": true,
  "score": 92,
  "grade": "A",
  "riskLevel": "low",
  "publisherCount": 2847
}

Validate before ingest

How DMPs Use Wult

Whether you're looking to enhance your platform, reduce supply chain risk, or power your models with compliance data—we have a solution for you.

Platform Integration

Enable your customers to access compliance intelligence directly through your platform

White-label compliance features
Embedded compliance widgets
Customer-facing dashboards
Revenue share opportunities

Learn About Integration

Service Intelligence

Reduce risk by understanding the compliance posture of AdTech services in your supply chain

Service compliance profiles
Publisher rankings per service
Risk assessment scoring
Ongoing monitoring & alerts

Explore Service Intelligence

Data Access

Build and enhance your models with raw compliance data feeds

Publisher compliance scores
Historical compliance data
API & bulk data delivery
Custom data segments

View Data Products

Need a Custom Solution?

Every DMP is different. Let's discuss how Wult can fit into your specific data workflows and customer needs.

Schedule a Call

Ready to Validate Your Data Sources?

Join leading DMPs using Wult to ensure data quality, build premium segments, and win buyer trust.

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