For Advertisers & Brands


Protect Your Media Buying.

Traffic from non-compliant publishers taints your customer data. Leads, retargeting audiences, and conversions collected from privacy-violating sources create legal risk. Wult helps you reduce compliance risk without sacrificing reach.

Reduce Risk. Maintain Reach.

Non-compliant publishers expose your brand to privacy violations. But blocking too many publishers tanks your campaign performance. Wult finds the balance.

Zero CPM Increase

Our compliance insights let you filter inventory without paying premium prices for 'clean' supply. Same reach, same costs, better compliance.

Same Impressions, Safer Data

Replace non-compliant publishers with compliant alternatives. Your campaigns maintain scale while your data collection stays clean.

Protect Your First-Party Data

Traffic to your landing pages triggers retargeting pixels, form fills, and conversions. If the traffic source is non-compliant, so is your collected data.

The Compliance Lifecycle of a Campaign

From planning to reporting, Wult supports every stage of your campaign compliance journey.

1

Pre-Campaign

Build Your Publisher Set

Use natural language prompts combined with compliance scores to find the right publishers for your campaign.

  • Natural language list building
  • Compliance score filtering
  • Platform-level risk assessment
2

Campaign Setup

Export & Activate

Export your curated publisher lists for use in your campaigns. Apply compliance filters before you go live.

  • List export in multiple formats
  • Compliance threshold configuration
  • Landing page verification
3

Post-Campaign

Generate Reports

Generate comprehensive compliance reports showing where your ads ran and the compliance status of each publisher.

  • Detailed compliance reports
  • Publisher-level breakdowns
  • Exportable attestations
4

Optimize

Learn & Improve

Feed learnings back into your next campaign. Build institutional knowledge about which publishers meet your standards.

  • Historical trend analysis
  • Next-campaign optimization
  • Compliance benchmarking

Everything You Need to Buy Safely

From pre-campaign research to post-campaign reporting, Wult covers the entire compliance lifecycle.

Compliance Insights for Publishers & Platforms

Deep visibility into privacy compliance for individual publishers and the adtech platforms they connect through.

Natural Language List Management

Build include/exclude lists using plain English prompts. 'Give me all news publishers with an A-D score in Germany.'

End-of-Campaign Reporting

Generate comprehensive compliance reports showing exactly where your ads ran and the compliance status of each publisher.

Landing Page Compliance

Monitor your own landing pages for consent compliance. Verify your data collection meets regulatory requirements.

Historical Trend Analysis

Track compliance changes over time. Feed learnings back into your next campaign to build institutional knowledge.

Continuous Publisher Updates

Publisher compliance changes daily. Our platform monitors continuously so your lists stay current.

Landing Page Compliance


Final Data Collection Point

Every visitor from your campaign lands on your page and triggers data collection. Form submissions, retargeting pixels, conversion tracking—all of it feeds your future campaigns. If your landing page isn't compliant, your entire data pipeline is at risk.

  • Monitor your own landing pages for consent compliance
  • Verify cookie policies and tracking implementations
  • Ensure data collection meets regulatory requirements
  • Protect the integrity of your first-party data
Campaign Traffic
Landing Page
Your Data

Data collected at landing:

Form submissions
Retargeting pixels
Conversion events
Cookie consent
Session data
Lead information

Non-compliant collection taints all downstream data

Including retargeting audiences and lead databases

Compliance Reporting Pricing

Generate detailed compliance reports for your campaigns. Pricing based on report volume.

Campaigns using Media Activation include free reporting

Starter

£200/month

For brands getting started with compliance

  • Up to 6 reports per year
  • Full compliance insights
  • Natural language list building
  • End-of-campaign reporting
  • Email support
Most Popular

Professional

£500/month

For brands running multiple campaigns

  • Up to 24 reports per year
  • Full compliance insights
  • Natural language list building
  • End-of-campaign reporting
  • Priority support

Enterprise

Custom

Unlimited reporting for large advertisers

  • Unlimited reports
  • Dedicated account manager
  • Custom report templates
  • SLA guarantees

Ready to Protect Your Brand Data?

Join leading advertisers using Wult to run compliant campaigns without sacrificing reach.