For Audience Providers


Compliance Posture

Every audience segment traces back to publishers through a chain of services. Understand the compliance risk you're inheriting from your data partners and demonstrate quality to your buyers.

Why Partner Compliance Matters

Your audience data is only as compliant as the services that provide it.

Partner Compliance Visibility

Every audience segment you sell originates from data collected somewhere. Understand the compliance posture of the services and partners feeding your data products.

Segment Quality Assurance

Not all data sources are equal. Score your segments based on the compliance of underlying publishers and filter out risk before it reaches your buyers.

Buyer Confidence

Demonstrate to buyers that your audience data is sourced from compliant publishers. Provide compliance attestations that differentiate your offering.

Continuous Monitoring

Data source compliance changes over time. Monitor your partners and get alerts when compliance degrades so you can take action before it impacts buyers.

Compliance Flows Through the Chain

Your data partners inherit compliance from publishers. You inherit it from them.

Publishers (Data Origin)
A
B
D
Services (Your Partners)
Service 1
78%
Service 2
65%

Your Audience Segments

?
What's your compliance risk?
Your Buyers
Advertisers, DSPs, and agencies trust you to deliver compliant data.

We help you see what you're inheriting before it impacts your buyers.

How Audience Providers Use Wult

Real solutions for understanding and demonstrating data quality.

Know Your Data Partners

When you license data from services, you inherit their publisher footprint. Understand the compliance posture of every service feeding your segments before the data enters your platform.

500+
AdTech services tracked with publisher-level compliance data

Segment Quality Scoring

Score your audience segments based on the compliance of underlying data sources. Present buyers with transparency about what they're buying and command premium prices for verified clean segments.

A-F
compliance grades for every publisher in our database

Compliance Differentiation

In a crowded market, compliance is a competitive advantage. Demonstrate to buyers that your data passes compliance checks while competitors can't make the same claim.

40%
of services have significant non-compliant publisher exposure

Tools for Audience Providers

Everything you need to understand and demonstrate data quality.

Service Intelligence

Investigate any AdTech service and see the aggregate compliance of all publishers feeding it. Understand your upstream data quality.

Publisher Source Verification

Verify the compliance of publishers behind your audience segments. Trace data back to collection points.

Segment Compliance Scoring

Score segments based on the compliance profile of contributing data sources. Quantify risk across your portfolio.

Partner Monitoring

Monitor changes in partner compliance over time. Get alerts when source quality degrades.

Compliance Attestation

Generate compliance documentation for buyers, regulators, and enterprise clients. Demonstrate due diligence.

Quality Improvement

Identify and replace low-quality data sources. Improve overall segment compliance over time.

Data Products

Choose the data depth that fits your compliance needs.

Service Intelligence

Understand the compliance posture of every AdTech service feeding your data. See which publishers underlie each service.

View Service Compliance

Publisher Data

Access publisher-level compliance scores for segment quality assessment and compliance attestation.

View Data Access

Platform Integration

API access, storage sync, and custom integrations to power compliance in your platform.

Integration Options

Ready to Verify Your Partner Compliance?

Understand the compliance posture of your data partners. Demonstrate quality to your buyers and differentiate your offering.