For Data Aggregators


Data Comes From

Every piece of data in your aggregated products originates from a publisher. Understand the compliance posture of your data sources, trace lineage back to collection points, and give your customers confidence in what they're buying.

Why Data Lineage Matters

Aggregated data is only as compliant as its sources. Understand the risk you're inheriting.

Data Origin Transparency

Every piece of data in your aggregated datasets originates from a publisher. Know which publishers feed your sources and what compliance posture they carry.

Attribution to Source

Trace data lineage back to collection points. Understand the compliance risk embedded in your data products and attribute it to specific sources.

Risk Quantification

Not all data is equal. Quantify the compliance risk in your aggregated datasets and make informed decisions about what data to use and what to exclude.

Downstream Confidence

Give your customers confidence in the data they're buying. Demonstrate compliance lineage and provide audit trails for regulatory inquiries.

Data Flows Through Layers

Every data point traces back to a publisher. We help you see the full picture.

Publishers (Data Origin)
A
news-site.com
B
blog-network.com
C
media-group.com
D
content-hub.io
Services (Intermediaries)
Service 1
78%
Service 2
65%

Your Aggregated Data

67%
Overall Compliance

We track compliance at every layer so you can understand the risk embedded in your data products.

How Data Aggregators Use Wult

Real solutions for understanding and managing data source compliance.

Know Your Data Sources

When you aggregate data from multiple services, you inherit their publisher footprints. Understand which publishers are feeding each of your data sources and assess their compliance posture before the data enters your pipeline.

500+
AdTech services tracked with publisher-level detail

Partner Data Validation

Working with partners who don't connect data directly from publishers? Upload their site lists to our platform and we'll assess the compliance of their inventory. Know what you're getting before you integrate.

1M+
publishers in our compliance database

Data Lineage for Attribution

Build attribution models that trace data back to its origin. Use our raw data feeds to understand which publishers contributed to each data point and assess cumulative compliance risk.

40%
of services have significant non-compliant publisher exposure

Tools for Data Aggregators

Everything you need to understand and manage data source compliance.

Service Intelligence

Investigate any AdTech service and see the aggregate compliance of all publishers feeding it. Understand your upstream data quality.

Site List Assessment

Upload partner site lists for instant compliance assessment. Know the risk profile of external inventory before integration.

Raw Data Access

Access publisher-level compliance data to build custom attribution models and trace data lineage through your systems.

Continuous Monitoring

Monitor changes in compliance posture across your data sources. Get alerts when data quality degrades.

Audit Documentation

Generate compliance documentation for regulators and enterprise clients. Demonstrate due diligence in your data practices.

Segment Analysis

Analyze compliance by audience segment, data category, or geographic region. Understand risk distribution across your portfolio.

Data Products for Aggregators

Choose the data depth that fits your attribution and compliance needs.

Per-Service Compliance

Service Intelligence

Understand the compliance posture of every AdTech service feeding your aggregated data. See which publishers underlie each service.

  • Aggregate compliance scores per service
  • Best and worst contributing publishers
  • Trend analysis over time
  • Export publisher lists for exclusions
Service Compliance

Publisher-Level Data

Raw Data Access

Access granular compliance data to build attribution models that trace data back to publisher origins.

  • Publisher-level compliance scores
  • Service detection per publisher
  • Historical scan data
  • API and bulk delivery options
Data Access

Partner Site Lists

Working with partners who don't connect data directly from publishers? Upload their site lists to our platform for instant compliance assessment. Know what you're integrating before you integrate it.

Request Demo

Ready to Know Your Data Sources?

Understand the compliance posture of your aggregated data. Trace lineage, quantify risk, and give your customers confidence.