Overview of Yext
Located in the heart of New York City, Yext presents itself as a forward-thinking, innovative Software as a Service (SaaS) company. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action, thereby impacting every facet of the digital landscape. Yext's customer-centric product portfolio provides the tools necessary for businesses to manage their digital footprint and harness the power of location to their advantage.
Founded back in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz, Yext's humble beginnings grew from a platform focused on pay-per-call ads, to one that is now a powerhouse in digital knowledge management. Yext shifted its focus in 2011 to managing business listings in various directories which led to a significant rise in their company's fortune. This renowned innovator in digital knowledge management has since won numerous awards for its progressive approach to data management and has gone on to become publicly traded on New York Stock Exchange in 2017.
Typical Data Processed by Yext
As a business tool, Yext processes various types of digital data related to business listings and brand presence on the internet. This includes data points such as business names, addresses, phone numbers, operating hours, reviews, photos, and more. All these allow Yext to provide streamlined access to accurate and consistent brand information for consumers and search engines.
Operational Reach of Yext
Having its roots in the United States, the operational reach of Yext expands across the globe. It provides services to more than 150 countries and has over 80 language support. Thus, it caters to a broad geographical audience by harmonizing brand data across a myriad of services and platforms.
Key features of Yext
Yext stands out with its array of key features that include Listings - a tool to manage business information across over 150 services, Pages - a tool for building SEO-optimized location pages, Reviews - a feature to manage and respond to customer reviews, and Knowledge Manager - a centralized platform to manage all your public-facing business information. Other key features include integrations with analytics, social media, and other marketing automation tools.
The Importance of Monitoring and Comparing Vendors from a Data Compliance Perspective
In a world in which data has become the new oil, data compliance has emerged as a vital area for businesses to navigate. Processor vendors, such as Yext, handle a vast amount of data, some of which may be subject to various legal regulations depending on the jurisdiction. Thus, monitoring and comparing vendors from a data compliance perspective is essential to ensure that they conform to relevant laws and best practices. It also assures that a vendor's data processing methods align with your company's values and policies, ensuring that your valuable business data is handled with due diligence.