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Xaxis subprocessors
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An overview of Xaxis

Xaxis is a pioneering outcome-driven, programmatic advertising company. They incorporate advanced artificial intelligence technology for the optimum utilization of data to make programmatic media buying more efficient and effective. Xaxis serves companies by delivering predictable, measurable returns on their advertising investments by reaching and engaging with potential customers.

The history of Xaxis

Xaxis was founded in 2011 as an integral part of the WPP Group. The objective behind its inception was to redefine the digital media landscape by optimizing programmatic ad buying to achieve superior returns. With its revolutionary approach, Xaxis swiftly transformed into one of the global leaders in programmatic advertising.

The typical data processed by Xaxis

Xaxis processes an extensive variety of data. This commonly includes customer data from numerous digital channels, purchase data, audience demographics, consumer behavior, and online browsing history. The main objective of this data processing is to cultivate a comprehensive understanding of the target audience’s behavior and preferences to implement an effective advertising strategy.

Xaxis operational locations

Xaxis operates internationally across 47 markets in North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Through this extensive presence, Xaxis is equipped to serve a diverse range of clients across the globe, catering to their unique advertising needs.

The key features of Xaxis

Xaxis offers several unique features. These include the use of advanced programmatic advertising technologies and artificial intelligence to optimize ad buying; development of unique, comprehensive audience profiles using a wide range of data sources; and provision of a consistent, high-quality user experience across multiple ad formats and channels. Besides, Xaxis also offers transparent, measurable returns on advertising investments to ensure customers get the best value for their money.

The importance of vendor monitoring and comparison from a data compliance perspective

Data compliance and protection play a crucial role in today's digital advertising landscape. In such a scenario, monitoring and comparing vendors like Xaxis becomes essential to ensure they meet data compliance standards. Additionally, the comparison of features, offerings, data handling, privacy policies, and security measures aids in choosing the most suitable vendor. Ultimately, this minimizes risk and enhances the overall effectiveness of the digital marketing strategy.

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