Overview of Xandr
Xandr, a subsidiary of Microsoft, provides premium programmatic advertising solutions. Xandr harnesses the power of Microsoft’s vast digital ecosystem to facilitate data-driven marketing for businesses of all sizes. The platform's global and multi-channel approach makes it a preferred choice for businesses looking to streamline their advertising efforts and enhance their return on investment.
History of Xandr
Xandr has its roots in AppNexus, a leader in programmatic advertising that founded in 2007. Microsoft acquired AppNexus in 2018 and rebranded it as Xandr. From its origins as an independent new breed of tech company, Xandr has evolved into a key player under Microsoft's umbrella, offering advanced advertising solutions that engage audiences in meaningful and impactful ways.
Typical Data Processed by Xandr
Xandr processes a wide array of data to help businesses target their ads more effectively. This includes demographic data, user behavior data, location data, and contextual data regarding user purchases and preferences. All the data is processed with advanced machine learning algorithms to deliver actionable insights to businesses about the performance of their advertising efforts.
Operational Zones of Xandr
Xandr operates on a global scale, fueling advertising campaigns in various markets around the world. This wide operational footprint guarantees businesses an expansive reach for their advertising, providing access to both established and emerging markets. Aside from the extensive coverage, Xandr also offers customer support across different time zones, reinforcing their commitment to meet client needs.
Key Features of Xandr
Xandr offers a host of innovative features designed to boost the effectiveness and efficiency of programmatic advertising. At the core of these features are data-driven insights that help businesses optimize their ad spend and reach their ideal audiences. Other important features include advanced targeting capabilities, real-time bidding functionality, and detailed reporting tools for performance assessment. The platform is also designed for scalability, making it an excellent choice for both small businesses and large enterprises.
The Importance of Monitoring and Comparing Vendors Like Xandr From a Data Compliance Perspective
Monitoring and comparing vendors like Xandr is crucial from a data compliance perspective, not just for gaining competitive advantages but for ensuring that data practices align with prevailing regulations. With data protection laws becoming increasingly stringent, it's essential that businesses ensure their advertising partners adhere to these regulations. Failure to do so could result in substantial penalties and damages to the business' reputation. Furthermore, comparing vendors can help businesses discover better ways of processing data, potentially unearthing new opportunities for optimization and growth.