Overview of WisePops
Established in 2013, WisePops is a software vendor that specializes in designing and delivering powerful pop-up window solutions. Their software provides businesses the ability to create personalized and on-demand pop-ups for engaging their site visitors effectively and measuring website engagement.
History of WisePops
WisePops was founded in 2013 by Gregoire Thomas and Benoit Hugonin, both possessing extensive experience in the realm of internet marketing and web development. Since its inception, WisePops consistently innovated the way businesses engage their online visitors, armed with its robust software solutions. Their priority has been to streamline customer engagement and online marketing for businesses of any scale.
Typical data processed by WisePops
As an engagement and marketing tool, WisePops primarily handles audience engagement data, such as user interactions and behavior on the website. This includes information like the number of visitors on the website, screen clicks, scroll depth, geographical location, device type, and other on-site user activities.
Where WisePops operates
WisePops operates globally. Their software solutions have been deployed by businesses all over the world, ranging from small startups to larger corporations across multiple industries.
Key features of WisePops
WisePops offers a set of compelling features such as the ability to create and customize pop-ups without tech skills, target popups based on varied conditions, including time, location, session count, and traffic source. Moreover, they offer advanced display scenarios, Mobile popups, full customization, and seamless integration with top email service providers and CRM systems.
Importance of monitoring and comparing vendors from a data compliance perspective
In today's data-driven world, tracking and managing data processed by vendors like WisePops is crucial. It's not just about maximizing the potential of these tools but also ensuring that they adhere to data privacy and protection standards and regulations. WisePops, specifically, handles sensitive user interaction data that falls under the purview of data governance norms. Therefore, a regular comparison and monitoring of such vendors is critical for businesses to maintain trust among their stakeholders and stay compliant with regional and global data laws. This also helps businesses to leverage the best practices and features offered by different vendors to optimize their online marketing and engagement strategies effectively.