Unruly compliance index

Overview of Unruly

Unruly, founded in 2006 by Sarah Wood, Scott Button, and Matt Cooke, is a leading advertising technology company known for its innovative approach to video advertising. Unruly’s mission is to deliver superior advertising experiences for brands, agencies, and publishers across the globe. Their creative and data-led solutions are designed to capture attention and drive brand engagement on connected devices.

Key Features

• UnrulyX: This is Unruly's trusted video marketplace that offers access to premium inventory across a network of quality publishers, providing businesses with effective reach and engagement for their video ads.
• UnrulyEQ: UnrulyEQ is a unique suite of insights tools that enables advertisers to identify the emotional footprint of their content and analyze the key drivers of consumer engagement.
• Programmatic Advertising: Unruly supports programmatic advertising, allowing businesses to automate and optimize their ad buying process for improved efficiency and targeting.
• Data-Driven Targeting: Unruly utilizes data to ensure advertisements reach the right audience at the right time, maximizing the effectiveness of each campaign.

The Importance of Monitoring and Comparing Vendors in the Data Governance Industry

Monitoring and comparing vendors in the data governance industry, such as Unruly, is crucial to maintaining data compliance. By understanding the capabilities, strengths, and weaknesses of different vendors, businesses can make an informed decision about which provider best aligns with their specific needs and data handling practices. This not only ensures that businesses are using a reliable and trustworthy provider but also minimizes the risk of data breaches and non-compliance penalties. Ultimately, by carefully selecting the right vendor, businesses can maintain control over their data, optimize their data management processes, and uphold compliance with data protection regulations.