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RollWorks subprocessors
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An Overview of RollWorks

RollWorks, a division of NextRoll Inc., is a leading software as a service (SaaS) company that specializes in account-based platform services aimed at serving ambitious B2B companies of all sizes. The firm provides clients with resources and technologies to align their marketing and sales teams, accelerate revenue growth, and make every touchpoint with potential customers count.

History of RollWorks

Established in 2007, RollWorks initially started as AdRoll, an ad retargeting platform. However, the company recognized the shifting landscape of digital marketing and thus, expanded its focus to include a robust account-based marketing (ABM) platform. In March 2020, the company divided into two distinct entities, one of which is RollWorks. While maintaining its roots in historical data and insights, RollWorks has set itself apart with a renewed commitment to B2B marketing and sales teams.

Typical Data Processed by RollWorks

In its mission to drive growth for businesses, RollWorks processes various types of data. This includes business-to-business data, retargeting data, digital advertising data, and customer interaction data. By processing this wide range of data, RollWorks helps businesses understand their audience better, personalize marketing efforts, and efficiently align marketing and sales operations.

Where RollWorks Operates

RollWorks is headquartered in San Francisco, California. Yet, they serve a broad range of clients from various parts of the world, notably across North America and Europe. RollWorks' solutions are accessible online, allowing businesses from any location to leverage their services.

The Key features of RollWorks

RollWorks' platform encapsulates several key features. With its Account-Based Platform, businesses can identify their target accounts, engage with these accounts across multiple channels, measure the effectiveness of their campaigns and align sales and marketing efforts. Beyond these, RollWorks offers account scoring, sales automation tools, and sophisticated targeting options which apply machine-learning algorithms for an efficient marketing and sales process.

The Importance of Vendor Monitoring and Comparison

From a data compliance perspective, the monitoring and comparison of vendors in this industry, such as RollWorks, are of significant importance. Vendors process and store sensitive data that must be handled with the highest standards of security and compliance. Monitoring these vendors' handling of data ensures that businesses can trust their operations to remain within legal guidelines while also minimizing the risk of data breaches. Furthermore, comparing vendors allows businesses to select a vendor that best matches their specific needs and compliance requirements. This careful consideration ensures smooth collaboration and successful use of data governance tools in an increasingly digital and data-driven landscape.

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