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Vendor Management

Roku subprocessors
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About

Overview of Roku
Roku, Inc. is an American publicly-traded company that offers a superior streaming experience via its devices and platform. Roku's streaming players, smart TVs, and soundbars provide over-the-top media services in the form of channels. The company offers thousands of free and premium content options, ranging from TV shows, movies, live TV, news, and sports, making it a popular choice worldwide for content consumption.



History of Roku
Roku was founded in 2002 by Anthony Wood, the previous founder of ReplayTV, who is considered one of the inventors of digital video recording (DVR). The organization initially started as a consumer electronics company that grew into a recognized name in digital media players for video streaming applications. Its first device was created in collaboration with Netflix, which rapidly shot the firm to popularity. Today, Roku is a market leader in streaming, shaping the future of TV.



Roku's Typical Data Processing
Given its nature as a streaming service, the typical data processed by Roku includes user account information like email addresses, streaming preferences, viewing history, payment details, device-related information, and IP addresses. It collects and processes this data to personalize content offerings, recommend shows based on viewing patterns, and improve overall user experiences.



Where Roku Operates
Roku is a global company, with its headquarters located in San Jose, California, USA. It offers its streaming devices and services in several countries spanning North America, Latin America, Europe and more. However, the availability of certain content may vary from region to region due to licensing agreements.



Key Features of Roku
Roku offers its users a host of exciting features. These include a user-friendly interface, a wide array of free and premium channels, customizable themes, and robust search capabilities highlighting where to find content at the lowest cost. Roku devices also support voice search and have dedicated mobile apps for both iOS and Android. Furthermore, the newer Roku devices offer screen mirroring, allowing users to project their smartphone, tablet, or PC screen onto the TV.



Importance of Vendor Monitoring and Comparison
Monitoring and comparing vendors like Roku is crucial from a data compliance perspective. Streaming services access, store, and process a significant amount of personal and viewing preference information from their customers. It is of utmost importance that these companies comply with data protection laws and regulations to ensure the privacy and safety of their user's data. Comparing different vendors also helps businesses understand which platform is best suited for their needs while guaranteeing data protection.

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