Overview of Quantcast
Quantcast is a well-established company specializing in artificial intelligence-driven real-time advertising and audience measurement. Launched in 2006 and headquartered in San Francisco, Quantcast's primary goal is to help businesses understand, influence, monetize, and measure their audiences. Leveraging the power of AI, machine learning, and massive amounts of data, Quantcast is making strides in transforming the way businesses connect with their customers.
Data Governance and Vendor Monitoring
In the age of digital marketing, data compliance and governance have taken center stage. Given Quantcast's data-heavy operations, it's vital for businesses that partner with them to stay vigilant about their data practices. Regular vendor monitoring helps ensure Quantcast's compliance with various international data protection standards and regulations, thus safeguarding businesses from potential legal implications. Comparing vendors in this industry also aids businesses in identifying those that align with their data governance policies, further solidifying their data protection stance.