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Oracle BlueKai Data Management Platform

Oracle BlueKai Data Management Platform compliance index

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Oracle BlueKai Data Management Platform subprocessors
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About

Overview of Oracle

Oracle Corporation is a renowned American multinational computer technology corporation. The company specializes in database software and technology, cloud engineered systems, and enterprise software products, among others. Oracle's aim is to help people see data in new ways, discover insights, unlock endless possibilities. One of their key offerings is their Data Management Platform. Part of their suite of 'Customer Experience' (CX) products, it helps businesses streamline their marketing strategies by creating unified customer profiles based on information from multiple sources.

History of Oracle

The formation of Oracle dates back to 1977 by Larry Ellison, Bob Miner, and Ed Oates. Initially known as Software Development Laboratories (SDL), Oracle has significantly evolved through strategic product development and acquisitions. The company changed its name to Oracle Systems Corporation in 1983 to align itself more closely with its flagship product Oracle Database. Currently, Oracle stands among the largest and most trusted software companies world-wide.

Typical data processed by Oracle

Oracle's Data Management Platform specializes in processing a vast array of data types. This can include customer interaction data, web analytics data, CRM data, third-party data, and various other types of online and offline customer data. The focus is to provide comprehensive customer profiles for more targeted, efficient, and successful marketing strategies.

Oracle's Operating Regions

Oracle, being a multinational corporation, operates worldwide with more than 430,000 customers across 175 countries. With headquarters in California, the corporation has established its strong presence across all continents and major economic regions.

Key Features of Oracle's Data Management Platform

Oracle's Data Management Platform brings a host of noteworthy features to the business world. First and foremost, it excels at unifying and managing customer data from various sources. It also enables businesses to segment their audiences for more personalized marketing. In addition, it provides intelligent data analytics, empowered with AI and machine learning, to help businesses predict customer behaviors and optimize their marketing strategies. Online, social, offline, and mobile data management is also enhanced, making it a versatile platform for business marketing needs.

Importance of Monitoring and Comparing Vendors like Oracle for Data Compliance

While Oracle as a vendor has much to offer, businesses need to constantly monitor and compare vendors for their data handling practices, especially from a data compliance perspective. This due diligence not only ensures that the sensitive business data is being handled securely and responsibly, but it also aids in identifying the vendors that align best with a business's unique needs. Each vendor has different specialties, strengths, and weaknesses. Therefore, understanding the specifics of Oracle's Data Management Platform, as well as those offered by other vendors, can help businesses make the most educated, beneficial choices for their particular circumstances.

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