MiQ compliance index

Overview of MiQ

Established in 2010, MiQ, formerly known as Media IQ, is an independent marketing intelligence company with a global reach. The London-based company has evolved significantly since its inception, with an aim to connect marketing outcomes to business goals by making marketing data meaningful for businesses across the world.

Key Features

• Marketing Intelligence: MiQ's primary service involves harnessing data from multiple sources to provide actionable marketing intelligence. They analyze data from across the marketing and media ecosystem to deliver comprehensive and insightful outcomes.
• Programmatic Advertising: MiQ offers advanced programmatic advertising solutions. They leverage AI and machine learning to optimize advertising campaigns, enabling real-time bidding and ad placement across multiple platforms.
• Data Management: MiQ provides robust data management services. They offer tools for capturing, organizing, and analyzing data, helping businesses to make more informed decisions.
• Custom Solutions: Understanding that every business is unique, MiQ offers custom solutions tailored to meet specific business needs and goals.

The Importance of Monitoring and Comparing Vendors in the Data Governance Industry

Data governance plays a critical role in any business that handles large amounts of data. Businesses sharing data with vendors like MiQ must ensure that their data governance practices are sound and secure. Monitoring and comparing vendors in the industry is crucial for maintaining data integrity and compliance with regulations. A breach in data can have serious implications, including regulatory penalties and damage to a company's reputation. Therefore, understanding a vendor's approach to data governance is a vital part of the vendor selection process. It provides an assurance that your data is managed securely and responsibly, meeting all regulatory requirements and best practices.