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Mediakeys subprocessors
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Overview of Mediakeys
Mediakeys is a global independent media agency that provides accessible and effective media solutions on an international scale. Equipped with a presence in 16 countries and local expertise in over 100 markets, the platform prides itself in supporting multinational, national, and local clients, creating effective results for their unique communication campaigns.

Mediakeys' Founding History
Founded in 1993, Mediakeys has spent over a quarter-century specialized in international media planning and buying. The voyage started in France, and soon they expanded their wings across the globe, crafting strategies that perfectly suit local markets yet have the undertones of a cohesive international campaign.

The Typical Data Processed by Mediakeys
As a media agency, Mediakeys processes a significant amount of advertising data. This comprises but not limited to media planning data, ad performance statistics, consumer engagement data, demographic information, advertising cost data, and wider market metrics. The data processed by Mediakeys allows them to craft and maintain effective global advertising campaigns for their clients.

Where Mediakeys Operates
Mediakeys is a multinational entity, headquartered in Paris, France. The platform's operations span across 16 nations, which allows them to have local expertise in over 100 markets worldwide. Their international approach ensures that they can deliver client-specific solutions effectively across different regions and cultural contexts.

Key Features of Mediakeys
Mediakeys provides a plethora of features crucial for modern advertising strategies. The agency offers comprehensive services including international media planning and buying, programmatic ad spending, OOH advertising, and event broadcasting. They also take advantage of innovative technologies like their Programmatic Exchange platform, which lets advertisers target their campaigns more effectively and accurately.

Monitoring and Data Compliance Perspective
While Mediakeys does not function as a data governance SaaS tool, assessing and understanding their data processing, and comparing their offerings with other vendors in the industry is integral from a data compliance perspective. Outsourcing advertising needs to an agency includes sharing sensitive information related to customer preferences, marketing strategies, and company specifics. Verifying the vendor's data compliance standards ensures that shared information is handled ethically, securely, and in a manner that aligns with the privacy standards set by the law. The comparison also helps businesses ensure they are achieving the best ROI possible based on the data processed and used for campaign optimization.

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