Overview of Mailjet
Mailjet is an all-in-one solution to send, track, and deliver both marketing and transactional emails. Its subtlety of seamlessly blending email marketing and transactional prowess makes it a desirable choice for businesses of all sizes looking to effectively manage their email correspondence, campaigns, and enhance their email delivery path.
History of Mailjet
Founded in 2010 by Wilfried Durand and Pierre Puchois, Mailjet was built to bridge the gap in the email delivery market. The aim was to design an accessible and easily implementable service for anyone, from a small start-up to a larger corporation, making managing email campaigns and automating the email dispatch process easier. Since its conception, Mailjet has grown to serve over 130,000 clients across 150+ countries, establishing itself as an industry leader among email solutions.
Data Processed by Mailjet
In its capacity as an email service provider, Mailjet processes various forms of data. This includes recipient email addresses, names, and other elements of personal data included in the emails. Other data gathered and processed include behavioral data of email recipients, like email opens, click-through rates, bounces, and unsubscribing behavior.
Operational Areas of Mailjet
A truly global platform, Mailjet operates across the globe with a presence in over 150 countries. Its key markets encompass regions such as North America, Europe, Asia-Pacific, and Australia, making it a well-connected and highly accessible email solution.
Key Features of Mailjet
Mailjet is notable for its diverse range of features. These include a comprehensive email Builder to create eye-catching, responsive emails, A/X testing capabilities to refine marketing strategies, Contact management to organize and segment email lists for targeted outreach, and Real-time Monitoring to track email performance. In addition, Mailjet's Transactional suite allows for personalized automation, ensuring vital transactional emails reach their intended recipients promptly.
The Importance of Vendor Monitoring and Comparison
Monitoring and comparing vendors like Mailjet from a data compliance perspective is critical. With increasing privacy concerns and stringent data protection regulations, businesses need to make informed choices when selecting vendors for their data-related needs. Comparison sites offer a valuable resource, providing an overview of different vendors and what they offer. This allows businesses to choose a vendor whose data governance aligns with their own data ethics and regulatory compliance, thereby fostering trust with their customers.