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JustPremium compliance index

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Vendor Management

JustPremium subprocessors
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Overview of JustPremium
JustPremium is a recognized and respected player in the realm of digital advertising. They are credited as one of the leading rich media marketplace vendors in the world. JustPremium offers creative services to advertisers that enable them to develop innovative and eye-catching digital ad campaigns that maximize viewer engagement and drive business growth. Their dedicated team, proprietary technology, and curated network of premium publishers set them apart from other vendors in the industry.

History of JustPremium
Founded by Eric Visser in 2012, JustPremium has grown into a multinational firm with operations in more than 25 countries around the world. Originally headquartered in The Netherlands, JustPremium made a name for itself by concentrating on high-quality, impactful, and visually appealing ad experiences that captivate audiences and provide substantial value to both publishers and advertisers.

Typical Data Processed by JustPremium
As an advertising vendor, JustPremium handles a wide range of data. This primarily includes ad campaign performance data such as impressions, clicks, and conversions. Additionally, they process standard ad targeting data like geolocation, device, browser type, etc. to help advertisers deliver personalized advertisements to their target audience. They are also likely to analyse user interaction data to inform and improve subsequent campaigns.

Where JustPremium Operates
Although JustPremium was founded in The Netherlands, their rapid growth and success have allowed them to expand significantly. At present, they have a truly global presence with offices in North America, Europe, Asia, and the Middle East. Their products and services are used by publishers and advertisers across more than 25 countries.

Key Features of JustPremium
Beyond their emphasis on rich visual ad experiences, JustPremium boasts several key features that set it apart. These include a highly customizable ad builder, a broad network of premium publishers, powerful ad tracking and analysis tools, and dedicated support from their team of professionals. They harness the power of programmatic advertising with their innovative, creative-driven technology, providing solutions that are both effective and efficient.

The Importance of Vendor Monitoring and Comparison
Monitoring and comparing vendors like JustPremium is crucial from a data governance perspective. The nature of digital advertising involves the handling of substantial amounts of data, some of which may be sensitive. As such, having insight into how a vendor handles, protects, and uses the data shared with them is pivotal. Knowing the quality of service, range of features offered, and the extent of the vendor's compliance to data regulations not only ensures your business's data compliance but can also have significant implications on the effectiveness of your advertising campaigns.

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