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IZooto subprocessors
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Overview of iZooto
iZooto is a leading provider of web push notification systems, designed to empower digital publishers and ecommerce businesses to engage, retarget, and retain users. Leveraging its proprietary technology, iZooto enables businesses to send personalized and timely notifications to users on their desktop and mobile devices, transforming web traffic into a highly engaged userbase.

History of iZooto
Founded in 2016 by Vivek Khandelwal, iZooto has quickly established its footprint in the ever-evolving digital marketing landscape. The company started with an objective to build meaningful engagement networks for digital companies, and its growth has been fueled by its continuous innovation and ability to provide high-quality, user-centric solutions.

Data Processed by iZooto
iZooto processes a variety of data primarily related to user activity on a client's website. This includes behavioral data such as browsing habits, interests, and previous engagement with notifications. iZooto also processes device data, location data, and other information that helps in delivering personalized push notifications to users.

Operational Reach of iZooto
iZooto operates globally, catering to the needs of diverse businesses across different industries. It supports a wide variety of browsers and devices, allowing businesses to engage audiences irrespective of their geographical location or device preference.

Key features of iZooto
iZooto stands out with a few key features that facilitate effective user engagement and conversion. Its capabilities include audience segmentation, automation, user journey mapping, and personalization. The platform also provides in-time analytics for businesses to measure performance and optimize their notification strategy. A standout feature is iZooto's Playbook which specifically aids eCommerce businesses to automate their customer lifecycle notifications.

From a data compliance perspective, monitoring and comparing vendors like iZooto is crucial. As businesses share sensitive customer data with such vendors, the importance of data governance cannot be emphasized enough. Ensuring vendors are compliant with regulations like GDPR and CCPA not only protects the business from legal repercussions but also builds trust with customers. A transparent data governance policy can enhance the effectiveness of tools like iZooto and empower businesses to fully leverage the potential of their customer data.

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