GumGum compliance index

Overview of GumGum

Founded in 2008, GumGum is a global technology and media company specializing in contextual advertising. They are pioneers in the field of computer vision, a technology that enables them to understand the content and context of digital images and videos. GumGum's innovative approach has been instrumental in helping businesses advertise more effectively and ethically in a digital world.

Key Features

• Contextual Advertising: GumGum's technology enables highly relevant advertising based on the context of digital content, resulting in more effective and engaging ads.
• Computer Vision: GumGum leverages advanced computer vision technology to understand and analyze digital imagery and video content.
• Brand Safety: With GumGum, advertisers can ensure their brand is safe by preventing their ads from appearing alongside inappropriate or irrelevant content.
• In-Image and In-Screen Advertising: GumGum offers unique advertising solutions, such as in-image and in-screen ads, that are designed to capture audience attention without disrupting the user experience.

The Importance of Vendor Monitoring & Data Compliance

Monitoring and comparing vendors in the digital advertising industry, such as GumGum, is crucial from a data compliance perspective. When businesses share data with these vendors, they need to ensure that they are working with a reliable and trustworthy partner. As data privacy regulations become more stringent, businesses must ensure their advertising practices are compliant. This includes choosing a vendor that uses data ethically and responsibly. In this regard, GumGum's focus on contextual advertising, which relies on understanding content rather than tracking users, aligns well with the current push towards greater data privacy and compliance.