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Google Display & Video 360

Google Display & Video 360 compliance index

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Google Display & Video 360 subprocessors
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Google Display & Video 360 (DV360) is a comprehensive, integrated advertising platform that enables businesses to effectively manage their digital advertising campaigns across display, video, and other channels. As part of Google's Marketing Platform, DV360 was launched in 2018, combining the features and capabilities of Google's DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center.

Key features of Google Display & Video 360 include:

  • Unified campaign management: DV360 allows advertisers to plan, buy, and measure their digital campaigns across multiple channels and formats, all from a single interface.

  • Advanced targeting and segmentation: DV360 offers powerful audience targeting options, including demographic, geographic, contextual, and behavioral targeting, as well as integration with Google's proprietary audience data.

  • Real-time bidding and optimization: DV360 leverages Google's extensive ad exchange network and machine learning algorithms to enable automated, real-time bidding and optimization, ensuring the best possible performance for each campaign.

  • Creative management and personalization: DV360's integrated creative tools allow advertisers to design and customize ad creatives, ensuring that their message reaches the right audience with the right content.

  • Transparent reporting and analytics: DV360 provides detailed campaign performance reports and insights, helping advertisers make data-driven decisions and improve their overall campaign effectiveness.

Monitoring and comparing vendors like Google Display & Video 360 is essential for businesses looking to optimize their advertising efforts and maintain data compliance. Understanding the strengths and weaknesses of different vendors enables organizations to choose the most suitable advertising platform for their unique needs. By staying current with vendor offerings, businesses can ensure that they adhere to industry standards, protect their data assets, and maintain compliance with evolving privacy regulations.

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