Overview of Google Analytics
Google Analytics is a leading vendor in the web analytics industry. Developed by Google in 2005, Google Analytics focuses on providing powerful and user-friendly solutions that help businesses to collect, analyze, and report on their website traffic and user behavior data, enabling them to gain valuable insights, optimize their digital presence, and make data-driven decisions.
Data Governance and Vendor Monitoring
Monitoring and evaluating vendors like Google Analytics is essential from a data governance perspective, as businesses need to ensure that their chosen partners prioritize data security, privacy, and compliance. Web analytics solutions handle sensitive user data and website traffic information, making it crucial for businesses to partner with vendors that employ robust security measures and adhere to relevant data protection regulations. By carefully assessing and comparing vendors in this industry, businesses can protect their valuable data assets, maintain compliance with various data protection laws, and safeguard their reputation and bottom line.