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Vendor Management

Fomo subprocessors
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An overview of Fomo
Fomo is a unique SaaS tool that streamlines the process of social proof marketing for businesses of all sizes. Built on the fundamental principle of 'Fear of Missing Out', Fomo amplifies customer interaction by displaying recent customer activities on your website to increase trust and engagement. With innovative and efficient use of data, Fomo aims to create an atmosphere of authenticity and thus, drive conversions for your business. This third-party tool allows you to integrate and showcase your customer interactions in most innovational ways, creating an invaluable marketing edge.

The history of Fomo
Fomo was originally launched as a Shopify application called 'Notify' in 2014. The concept was developed by serial entrepreneur, Ryan Kulp, after he acquired Notify in 2016, and rebranded it into Fomo. Today, it has grown into a robust, fully featured platform that provides a unique social proof-driven marketing solution for thousands of businesses worldwide. Fomo's mission remains the same as when it started: to leverage customer action to drive conversions.

The typical data processed by Fomo
Fomo processes various types of data to create their unique social proof notifications. This typically includes transaction data, user information, actions taken on websites, and other e-commerce relevant data. The specific data processed may depend on the integrations made between Fomo and the client's website or app. All data is managed and processed with a high level of security and respect for privacy norms.

Where Fomo operates
Based in the United States, Fomo is a digital platform with a global reach. Its service is not restricted to any geographic location and can be utilized by businesses from all around the globe. The web-based nature of Fomo allows clients anywhere to harness the power of social proof for their e-commerce platforms.

The key features of Fomo
The primary offering of Fomo is its social proof notifications, displayed in real-time on a client's website. Fomo is highly customizable, with over 30 variables for each notification to match your brand’s aesthetics and strategy. It offers more than 100+ native integrations, making it extremely versatile and adaptable to different platforms and services. Fomo also provides valuable insights and analytics, allowing businesses to track the impact of notifications on visitor engagement and conversions.

Importance of Monitoring and Comparing Vendors
Monitoring and comparing vendors like Fomo is an essential part of managing data governance and compliance. Understanding what data a vendor processes, how it is used, and the securities in place are fundamental in ensuring compliance with data protection regulations. Vendor comparison sites provide an impartial view of different vendors, allowing businesses to make informed decisions about who they share their potentially sensitive data with. Furthermore, a clear understanding of a vendor’s proposition helps businesses to effectively align their strategies and expectations with their chosen vendor's capabilities. This aids in optimizing data use while maintaining the necessary standards of data regulation and governance.

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