Fluent compliance index

Overview of Fluent, Inc.

Fluent, Inc. is an innovative company that specializes in data-driven digital marketing services. Having established a robust performance-based marketplace, Fluent helps businesses to connect with its target consumers more effectively. Utilizing proprietary real-time analytics, the company ensures businesses can drive ROI in a transformative way.

Fluent's Corporate History

Founded in 2010, Fluent embarked on a mission to revolutionize digital marketing. Over the past decade, Fluent has grown to be a premium player in data-driven marketing, amassing an AI-driven consumer engagement platform that connects advertisers with its target audience. From its roots in New York, Fluent now operates all over the globe.

Typical Data Handled by Fluent

Fluent processes over 500 million consumer interactions daily, thereby amassing a vast pool of data. This data typically includes consumer interests, purchasing behaviors, lifestyle habits, demographics, and more. Fluent's proprietary AI processes this vast store of data to provide detailed consumer insights, resulting in targeted campaigns that hit the mark every time.

Fluent's Operational Base

Although Fluent is headquartered in New York City, it operates globally. They serve hundreds of leading brands and direct marketers all over the world, helping them tap into global markets and engage with an exponentially larger consumer base.

Key Features of Fluent

Fluent offers some powerful features to help businesses bolster their digital marketing campaigns, these include real-time analytics, proprietary interactive media, and performance-based user acquisition services. Fluent's AI-driven consumer engagement platform provides tailor-made marketing solutions to cater to unique customer needs.

Importance of Monitoring and Comparing Vendors

Monitoring and comparing vendors like Fluent is paramount, especially in the digital marketing industry. Here specifics like data compliance come into play, which is vital for businesses as it helps maintain transparency with consumers. By comparing vendors, businesses can ensure they are partnering with a service provider that respects data privacy and follows stringent data governance protocols. After all, in this data-centric world, maintaining the trust of consumers protects not just a business's reputation but also its bottom line.