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Criteo

Criteo compliance index

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Vendor Management

Criteo subprocessors
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About

Overview of Criteo


Criteo is a global technology company that provides a platform for advertising and marketing solutions, empowering companies of all sizes to grow their businesses online. Founded in 2005 in Paris, France, Criteo has grown into a global player in the world of digital marketing with a presence in over 30 countries. The company's mission is to deliver the best performance for advertisers' digital marketing investments.


Key Features


  1. Personalized Retargeting: Criteo's AI technology allows for personalized retargeting, enabling businesses to reach customers with highly targeted ads based on their browsing behavior.
  2. Large Scale Reach: With a global presence and partnerships with thousands of publishers, Criteo allows businesses to reach millions of potential customers around the world.
  3. Comprehensive Dashboard: Criteo's platform includes a comprehensive dashboard that provides real-time data and insights, enabling businesses to track the performance of their ads and make informed decisions.
  4. Dynamic Creative Optimization: This feature allows for real-time adaptation of ads to match the interests and preferences of individual consumers, leading to increased engagement and conversion rates.
  5. Transparency and Control: Criteo emphasizes transparency, providing detailed reports and data on ad performance. Businesses also have control over their ad campaigns, with the ability to adjust and optimize them based on performance.


Data Governance and Vendor Monitoring


In the world of digital advertising, data governance becomes a key issue. Monitoring vendors like Criteo becomes important to ensure that they adhere to data privacy laws and handle data responsibly. The company's adherence to best practices in data privacy and security can significantly impact a business's reputation and customer trust. Therefore, regular monitoring of vendors in this industry is critical to verify compliance and safeguard a business's interests.


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