Overview of Criteo
Criteo is a global technology company that provides a platform for advertising and marketing solutions, empowering companies of all sizes to grow their businesses online. Founded in 2005 in Paris, France, Criteo has grown into a global player in the world of digital marketing with a presence in over 30 countries. The company's mission is to deliver the best performance for advertisers' digital marketing investments.
Data Governance and Vendor Monitoring
In the world of digital advertising, data governance becomes a key issue. Monitoring vendors like Criteo becomes important to ensure that they adhere to data privacy laws and handle data responsibly. The company's adherence to best practices in data privacy and security can significantly impact a business's reputation and customer trust. Therefore, regular monitoring of vendors in this industry is critical to verify compliance and safeguard a business's interests.