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Converto subprocessors
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Overview of Converto

Converto is a well-established company in the field of digital marketing, offering Sophisticated campaign optimization and analytics that provide in-depth insights into performance. Their platform empowers businesses to navigate the digital landscape efficiently, optimize advertising, understand their audience better, and achieve increased conversions.

History of Converto

Founded in 2009, Converto is one-of-a-kind software company that has pioneered the multi-touch attribution space. The company was developed with the purpose of unraveling the complex customer journey and presenting a comprehensive and clear picture of customer behaviour. Since its inception, Converto has always had a strong focus on providing data-driven insights to businesses, thereby guiding marketing strategies.

Typical Data Processed by Converto

Converto processes a wide range of data specific to advertising campaigns and customer interactions. This typically includes ad performance data, customer behavioural data and demographic information. The platform harnesses these data points to present a clearer understanding of a company's marketing efforts. This advanced level of analytics allows businesses to identify points in their marketing funnel that need improvement and provide actionable insights.

Where Converto Operates

Converto operates globally, rendering its services to organizations worldwide. It is headquartered in Los Angeles, USA, but its advanced digital marketing services and analytics platform are leveraged by businesses across various sectors irrespective of geographical barriers.

Key Features of Converto

Converto offers a range of impressive features that set it apart in the digital marketing landscape. Key features include multi-touch attribution, which delivers a comprehensive view of all customer interactions. Its advanced machine learning algorithms offer a robust digital campaign optimization tool, facilitating better strategies. In addition, its audience discovery tool equips businesses with insights on their consumer base's behavior and traits. Lastly, Converto’s TV-to-digital tracking feature is hailed as an industry-first, allowing marketers to evaluate the impact of television advertisements on digital channels.

The Importance of Monitoring and Comparing in the Industry

As business operations increasingly shift online, a strong understanding of your online audience and how to appeal to them becomes even more crucial. From a data compliance perspective, knowing your vendor's capabilities, areas of operation, and the types of data they process can have significant implications on safeguarding customer data and improving your marketing efforts. In an industry as competitive as digital marketing, choosing a vendor like Converto can provide advanced insights to strategize your efforts better. Comparing various vendors helps a business find a solution that suits their unique needs and integrates seamlessly with their existing infrastructure. Monitoring the vendor thereafter ensures that the provided services are up-to scratch and are delivering the desired results.

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