ChannelMix compliance index

An overview of Alight Analytics
Alight Analytics is an advanced marketing analytics provider that offers a comprehensive, SaaS-based platform for robust and reliable marketing performance management. The company helps businesses automate their marketing analytics through their advanced, ChannelMix platform. Alight Analytics empowers clients with simplified, sophisticated insights into their marketing efforts, enabling them to make better business decisions.

Alight Analytics' Founding History
Founded in 2007 by Matt Hertig, a marketer, and analytics expert, Alight Analytics originated with the goal of empowering marketers to make data-driven decisions. Over more than a decade, Alight Analytics has honed its proprietary technology to create the most comprehensive marketing analytics solution on the market.

The Typical Data Processed By Alight Analytics
Alight Analytics processes a broad spectrum of marketing and sales data through its ChannelMix platform. This includes data related to social media, advertising, CRM, finance, point-of-sale, website performance, and more. Each brand's data is uniquely configured, collected, cleaned, and consolidated to provide accurate, actionable insights.

Operating Domain of Alight Analytics
Alight Analytics is a US-based company, with its headquarters in Kansas City, Missouri. However, it extends its offerings digitally, providing solutions to clients worldwide. The company’s products and services are primarily intended for digital marketers and marketing teams in various industries.

Key Features of Alight Analytics
Alight Analytics' key feature is its proprietary ChannelMix platform, a data aggregation technology that automates the collection, cleaning, and consolidation of marketing data. Other features include advanced marketing analytics, data visualization, and marketing performance management tools. Their robust and comprehensive platform is backed by an exceptional client service team dedicated to ensuring success for its clients.

The Importance of Monitoring and Comparing Vendors like Alight Analytics
Monitoring and comparing vendors in the marketing analytics industry like Alight Analytics is important from a data compliance perspective. Ensuring a vendor's compliance with data governance laws and practices is critical, given the sensitive nature of marketing data. Such comparisons not only ensure consistent compliance with data governance and privacy laws, but also helps businesses identify which vendors provide the most efficient, effective, and safe utilization of marketing data. Therefore, comparing vendors like Alight Analytics is a crucial step towards guaranteeing data compliance and efficiency.