An Overview of Catalina
Catalina is a renowned data-driven marketing company that specializes in shopper intelligence and personalized digital media to provide unique and quantifiable marketing outcomes for its clientele. The organization delivers digital media and promotions which are tailored to fit individual shopper's behaviors, thereby influencing their purchasing decisions efficiently and meaningfully.
The History of Catalina
Catalina was founded in 1983 in St. Petersburg, Florida with the mission of altering the way that businesses market to consumers. The company kick-started its operation by providing solutions to retailers by tracking every customer's purchasing history. Over the years, Catalina has evolved relentlessly and has adapted to the digital age making it a preferred partner for major brands and retailers across the globe.
The Typical Data Processed by Catalina
Catalina typically processes behavioral and transactional data in order to drive personalization in marketing campaigns. This includes a shopper's purchasing history, profile data, and touchpoint engagement data. The company uses this information to steer its Personalized Digital Media Network for highly-targeted and faster ad delivery.
Where Catalina Operates
Catalina operates globally, with its headquarters in St. Petersburg, Florida. The company serves consumers, manufacturers, and retailers across the United States, Europe, and Asia, continually expanding its reach to connect with shoppers around the world.
The Key Features of Catalina
Catalina's key features include its expansive Personalized Digital Media Network, data-driven shopper intelligence, incremental sales systems and marketing analytics capabilities. Through these features, Catalina offers multiple value propositions across different shopper touchpoints, effectively fueling its holistic, individual-centric approach to personalized digital marketing.
The Importance of Monitoring and Comparing Vendors
Monitoring and comparing vendors like Catalina in the industry from a data compliance perspective becomes vital in today's digital landscape. It provides companies the assurance that the handling and processing of their data, a significant asset, are in compliant environments. As data regulations become more stringent, it is vital to partner with vendors that adhere strictly to regulations, ensuring data privacy and security, thereby reducing potential legal and reputational risks.