Overview of Artefact
Artefact is a leading global data consulting and digital marketing agency focused on strategy, data consulting, digital marketing, data science, and digital activation. The company blends consulting, technology, and business transformation to provide top-notch service, transforming data into value at every point of interaction. Its services help clients leverage their data and marketing mix to drive performance and achieve operational excellence.
History of Artefact
Artefact was established in Paris, France, in 2015 by three alumni from the French engineering school, Polytechnique, with a vision of delivering data-driven transformation across organizations. Today, Artefact works with world-leading brands, helping to rethink their approach to data and marketing and combining advisory services with software development to balance efficiency with innovation.
Data Processed by Artefact
Artefact's key processing revolves around marketing and operational business data. This includes consumer behavior, customer segmentation, market trends, and operational performance data. The data analytics solutions provided by Artefact are tailored to drive revenue growth, performance optimization, and better customer understanding.
Operations of Artefact
Artefact has a global footprint with offices in more than 25 countries across Europe, Asia, and America. With a diverse team compounding people from 35 different nationalities, Artefact is truly a worldwide brand providing a suite of high-level data consulting and marketing services to clients across multiple sectors.
Key Features of Artefact
Artefact offers an array of features that serve both data consulting and digital marketing. This includes data strategy consulting, data science, AI implementation, and marketing mix optimization. Whether a company seeks to improve its understanding of its consumers, optimize its performance, or embark on an ambitious data transformation journey, Artefact's comprehensive suite of services can provide the expertise, methodologies, and technology to make it happen.
The Importance of Monitoring and Comparing Vendors
From a data compliance perspective, monitoring and comparing vendors like Artefact is crucial. Considering the current landscape where data breaches are rampant, and data privacy legislation is becoming more stringent, understanding how vendors manage and process data is essential. Comparison helps organizations make informed decisions and choose vendors whose practices align with their data governance principles. Moreover, monitoring ensures ongoing compliance, uncovers potential vulnerabilities, and verifies that vendors uphold the highest standards of data privacy and security.