Overview of AppsFlyer
AppsFlyer is a leading mobile advertising attribution platform that helps companies to measure and analyze their marketing campaigns. Launched in 2011, AppsFlyer has quickly established itself as a game-changer in the mobile marketing industry, offering a comprehensive suite of tools and solutions to aid marketers in better understanding their audience, optimizing their ad spend, and enhancing the overall user experience. It serves an impressive roster of clients, majorly in the e-commerce, travel, gaming, and entertainment sectors.
History of AppsFlyer
AppsFlyer was co-founded by Oren Kaniel and Reshef Mann in 2011. Designed to bridge the gap between the mobile app ecosystem and advertisers, AppsFlyer has grown exponentially over the last decade. The company raised its first funding round of $7.1 million in 2014 and has since expanded its operations to global markets, now having offices in several key locations around the world.
Typical Data Processed by AppsFlyer
AppsFlyer processes large amounts of data associated with mobile advertising. This includes, but is not limited to, click data, impression data, install data, event data, and other related analytics. The platform collects data related to user engagement, user demographics, app usage, device data, and geographical data, among others to help identify trends, measure performance, and optimize marketing strategies.
Global Operations of AppsFlyer
AppsFlyer operates worldwide with its corporate headquarters located in San Francisco, California. It has global offices in multiple locations including New York, Beijing, Bangalore, London, Seoul, Tokyo, and Tel Aviv among others. Its comprehensive platform is used by numerous businesses across various industries all around the globe.
Key Features of AppsFlyer
Some of the major features offered by AppsFlyer include real-time reports, cohort analysis, retention reports, fraud prevention, and audience segmentation. Its platform also provides mobile attribution, marketing analytics, deep linking, and connects seamlessly with a vast number of third-party integrations. The wide range of features allows for a thorough measurement of marketing efforts, enabling businesses to allocate budget effectively and improve ROIs.
Importance of Monitoring and Comparing Vendors
From a data compliance perspective, monitoring and comparing vendors like AppsFlyer is vitally important. This allows businesses to gain insights about their data handling practices, security measures, and compliance with global data protection standards. Furthermore, understanding how these vendors process and use data helps companies to ensure they are partnering with service providers who respect the importance of data privacy and are committed to following best practices. As data compliance continues to be a pertinent factor in the digital landscape, maintaining a comprehensive overview of your vendors is paramount to ensure seamless, secure and effective operations.