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Vendor Management

AOL subprocessors
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Overview of Advertising.com

Advertising.com is a trailblazer in the world of online marketing and advertising solutions, offering a versatile suite of digital advertising products, tools, and services businesses need for successful online ad campaigns. Powered by AOL, Advertising.com is aimed at helping advertisers reach their perfect audience, and publishers optimise their ad space for maximum revenue.

History of Advertising.com

Founded in 1998, Advertising.com started as a simple online advertising platform and quickly rose to be a leader in the industry. Over the years, it has evolved, innovated, and adapted to the fast-paced world of online marketing, integrating with AOL in 2004 to broaden its services and user base. Today, Advertising.com operates under the banner of Oath Inc., a subsidiary of Verizon Communications, after a series of acquisitions and restructuring.

Typical Data Processed by Advertising.com

Advertising.com regularly processes a broad range of data to deliver optimized ads to the right audience at the right time. This includes demographic data, behavior data, geographic data, device data, and site data. Essentially, any data that can provide insight into consumers' behaviors and preferences to help advertisers target their campaigns more effectively.

Where Advertising.com Operates

As a global leader in online advertising, Advertising.com operates worldwide. With a presence in numerous countries across all continents, the company serves millions of ads per day to consumers all over the world.

Key Features of Advertising.com

Advertising.com offers a comprehensive set of features for both advertisers and publishers. Advertisers can benefit from advanced targeting based on various consumer data, programmatic buying, extensive inventory, and detailed analytics. On the other hand, publishers can take advantage of high fill rates, competitive payouts, and easy integration.

Keeping track of and comparing vendors in the online advertising industry like Advertising.com is crucial from a data compliance perspective. In an era where data privacy is paramount, it's important for businesses to understand how their advertising partners handle, use, and protect consumer data. Regular monitoring ensures that these partners adhere to privacy laws and regulations, reducing risks and enhancing mutual trust between all parties involved.

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