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Vendor Management

Adways subprocessors
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Overview of Adways
Adways is a leading interactive media company specializing in digital advertising and marketing services. They offer businesses an advanced suite of tools and technologies that enable them to execute effective cross-channel marketing strategies across various digital platforms. With a unique blend of creativity and technology, Adways caters to the needs of the ever-evolving digital marketing landscape.

History of Adways
Founded in Japan in 2001, Adways has rapidly grown to become a global player in the digital advertising industry. Thanks to their innovative approach and commitment to delivering exceptional services, Adways has managed to build a diverse portfolio of clients ranging from emerging startups to established organizations. Today, with a presence in over 10 countries, Adways continues to expand and evolve, driven by their mission to bridge the gap between businesses and their audiences through technology.

Typical Data Processed by Adways
Adways primarily handles data related to digital advertising and marketing. This can include user interaction data, customer behavior data, website analytics, social media engagement metrics, and more. All these data points are utilized to create, track, and optimize digital campaigns that align with the clients' specific marketing objectives.

Where Adways Operates
Adways operates mainly from Japan, with its headquarters located in Tokyo. However, they've expanded their services globally, with a strong presence in Asia, including countries like China, Taiwan, Vietnam, and Indonesia. They also have offices in the US, making their services accessible to clients all over the world.

Key Features of Adways
Some of the key features Adways offers include their advanced advertising technology that enables better targeting, tracking, and optimization of digital campaigns. They offer rich-media ad production and delivery, performance-based marketing, native advertisements, and more. Moreover, Adways utilizes data analytics to provide valuable insights, allowing businesses to make more informed decisions and to achieve superior results.

Importance of Monitoring and Comparing Vendors
From a data compliance perspective, it's vital for businesses to monitor and compare vendors like Adways. This aids in ensuring that the data processed by such vendors is managed in accordance with the applicable laws and industry best practices. Moreover, comparing vendors can lead to major improvements in terms of cost-effectiveness, efficiency, and success rates of digital campaigns. These factors emphasize the significance of a data governance tool in aiding businesses to oversee their relationships with vendors. It ensures businesses are well-informed about how their data is managed and protected, thereby mitigating potential risks.

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