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Adality subprocessors
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Overview of Adality

Adality is an advanced data-driven marketing company that specializes in offline-online integration. At the helm of transformation in the advertising industry, Adality provides marketers with tailored solutions to connect offline CRM data with online user segments for precise targeting. Established in Germany, this tech-oriented company leverages cross-device bridging, onboarding, and matching technology to enable advertisers to reach their exact target group in the digital sphere.

History of Adality

Although concrete information about Adality's founding history is currently not publicly available on their website or other resources, what is evident is the expertise and professionalism the company has built over time. Adality made its mark in the online advertising industry by employing novel approaches to create seamless unity between offline databases and online marketing strategies.

Type of Data Processed by Adality

Adality processes a broad range of data that is primarily geared towards creating synergies between offline CRM data and online user segments. This includes, but is not limited to, customer data, user engagement metrics, demographic and behavioural data, and offline transactional data. Importantly, Adality ensures strict compliance with European data protection regulations in their data processing activities.

Operational Base of Adality

Adality operates predominantly out of Germany, servicing numerous advertisers across diverse industry sectors. Over time, Adality has established a strong presence in the European market, with many businesses leveraging its innovative tech solutions to bolster their data-driven marketing outcomes.

Key Features of Adality

The distinguishing features of Adality are its capacity for data onboarding, cross-device bridging, and its matching technology. Adality offers secure and privacy-compliant data onboarding, seamlessly bringing offline data online without any profiling. Their cross-device bridging connects CRM data with anonymous online profiles across devices and browsers. The matching technology used by Adality ensures better cross-device user identification, maximizing the effectiveness of advertising strategies.

Importance of Monitoring Vendors like Adality

Monitoring and comparing vendors like Adality plays an indispensable role in data compliance. The ability to create successful marketing campaigns is heavily reliant on data processing and the usage of customer data for accurate profiling. Thus, understanding a vendor's operational procedures, data management strategies, and compliance with data protection regulations is essential. This not only helps in ensuring businesses abide by legislation, but also paves the way for trust, transparency, and forming more effective partnerships between vendors and clients.

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