Overview of 6sense
6sense is a forward-thinking SaaS vendor specializing in innovative account-based marketing and predictive analytics. By utilizing robust data intelligence, the platform facilitates a data-driven approach to marketing and salesmanship. By leveraging artificial intelligence and big data, 6sense delivers highly targeted, timed predictive analytics to cater to an evolving range of businesses, thereby helping them drive more effective marketing strategies. The platform is designed to empower businesses through deeper customer insights, thereby helping increase their ROI on marketing campaigns.
History of 6sense
6sense was founded in 2013 by Amanda Kahlow, Viral Bajaria, Premal Shah and Shane Moriah. The leadership team, seasoned in data science and marketing analytics, saw an opportunity to utilize artificial intelligence and big data to revolutionize B2B marketing. Since its inception, the company has experienced rapid growth, appealing to numerous industry sectors with its predictive capabilities. 6sense has made its mark strongly, impacting businesses around the globe with its intelligent solutions.
Typical Data Processed by 6sense
6sense platform typically processes big data sets to offer predictive insights which include buyer intent data, account data, and marketing campaign performance data. By analyzing data such as purchase history, customer behavior, and engagement metrics, 6sense accurately predicts buyers' future behavior and streamlines the marketing efforts accordingly.
Operating Locations of 6sense
6sense is a global operator with a Headquarters in San Francisco and branches too. It offers its services to clients across the globe including regions such as North America, Europe, APAC and more. Its strategic positioning in various parts of the world has allowed them to serve a diverse range of business sectors efficiently and effectively.
Key Features of 6sense
6sense offers a comprehensive stack of features anchored on robust data science. These include predictive modeling, account-based marketing (ABM), account identification, in-market predictive insights, dynamic segments, and many more. The platform's rich predictive analytics capability assists businesses in identifying prospective accounts before they enter the market, enabling them to build more effective marketing and sales strategies.
Importance of Monitoring and Comparing Vendors
For businesses focused on data compliance, monitoring and comparing vendors like 6sense is crucial. Comprehensive comparison and regular scrutiny ensures that the vendors follow the best practices and keep up-to-date with the evolving regulatory frameworks. It ensures that the processed data is being handled ethically and in compliance with global data privacy regulations. The right vendor not only helps businesses in leveraging the power of data science but also guarantees a safe handling that upholds customer trust and maintains brand integrity.